How do you brand a branding agency? We took a stab at just that, and here's how we did it.

If you're here, you've likely seen our :30 second or :15 second commercial. Here, in all it's glory, is the full :60 second commercial. Read on to learn how this all came about.

Can you Backflip?

You may not be surprised, but we get this question a lot. As of yet, no one here has successfully backflipped. But when we thought about marketing ourselves, we couldn’t pass up the opportunity to answer this question… in our own way.

As creatives, we love to experiment with our own brand and messaging. What does it mean to be Backflip? More importantly, we thought about the following:

  1. What does it mean to our clients or potential clients?
  2. What appeals to our target demographic?
  3. What is our target demographic?
  4. How can we capture and engage our demographic?

These are all questions we regularly ask ourselves. When faced with promoting Backflip with our first commercial, we knew it was critical to think strategically. We started from the beginning:

Who is this for?

The answer is simple: we partner with driven creatives who want to create something unique that will connect with their audience in a way that they have never done before.

How do we do this?

We engage our brand voice: creative filmmaking, snark, and comedy.

But practically, how do you do this?

We iterated on many ideas, finally settling on the idea that someone would come into the office and need help selling Backflips. Over the course of several weeks and multiple creative sessions, this was the creative that continued to make us laugh. It also did several important things, it:

  1. Showcased our people
  2. Showcased our capabilities (cinematography, editing, writing, comedy)
  3. Showcased our studio (everything helps communicate our brand)
  4. Repeats the word or visual of ‘Backflip’ around 23 times

We have vast experience understanding our partners’ demographics and brand voice, and it was time to turn that critical strategy work on ourselves.

The ever important logo shot. We want the viewer to enjoy the silliness of the commercial but at the same time remember the 'Backflip' mantra through a visual and audio motif.

Typically we're able to convince John to do something outrageous. In this commercial, he is suspended in an arborists harness and he does a backflip with a camera strapped to his chest.

"Backflips are down this year and I need your help to turn that around!"

For this 'editing' shot, we wanted to amp up the visuals so it looked as awesome as this part of the process feels.


We understand that the essence of a successful commercial lies not just in advertising a product, but in weaving a compelling narrative that resonates with the audience. Creative storytelling is fundamental in capturing attention, evoking emotions, and fostering a memorable connection between the brand and its consumers.

We believe we’ve captured that here in a unique way.

It’s about crafting messages that not only inform but also inspire and entertain, thereby enhancing the overall impact of the brand’s message. By focusing on narrative-driven content, brands can differentiate themselves in a crowded market, creating a lasting impression that drives engagement and sales.

Oh, and it probably doesn’t hurt to repeat your brand name visually and audially about 23 times in a spot!

Sound good? Then let’s chat!

"You sell Backflips... how do you even?" "We've got just the thing."