St. Ambrose Academy's 14th Annual Benefit Dinner was held virtually in 2020 due to the ongoing pandemic. Despite the change in format, the event was a great success with a collection of branded elements we created around the theme "See the Joy". We created a bright, wintery brand identity for the benefit that embodied both joy and humour and chose fonts and graphics that gave a nod to the artisan treats that guests would receive in their Party Boxes.
St. Ambrose Academy’s 14th Annual Benefit Dinner was held virtually in 2020 due to the ongoing pandemic. Despite the change in format, the event was a great success with a collection of branded elements we created around the theme “See the Joy”.
We created a bright, wintery brand identity for the benefit that embodied both joy and humor, as well as chose fonts and graphics that gave a nod to the artisan treats that guests would receive in their Party Boxes. Branding was tied together across all the collateral, from the invitation suites to the “Party Boxes,” as well as social media graphics.
Groups were encouraged to host their own “watch party” and this format allowed attendees to enjoy the evening from the comfort of their own homes, whether it was with just their significant other or if they felt comfortable enough to have a small gathering of close friends.
Each group of guests received a Party Box filled with branded items such as wine glasses, honey from the Sisters of Mary Morning Star, custom coasters, and treats!
The evening was a testament to the resilience and adaptability of the St. Ambrose Academy community, and a reminder of the school’s commitment to providing an exceptional education to its students.