Because all these little things, will help us to make the big differences.

The challenge was to promote Catholic Schools in Madison WI. We had eight participating schools that had to be featured equally. We also only had two days and a small crew to shoot with.

As with all our projects, we started with the story. What are we communicating and who are we communicating it to? The script is designed with two levels in mind. The first, what does the school have to offer. The second, how can we change the world.

Sometimes it's the Little Things.