and lots and lots have been going on. Since our last post in November we have: Started filming a feature This is a full feature length film, little less than an hour and a half long! It’s called ‘The Princess Knight’ and is written/directed by someone I went to high school with named T.C. Dewitt. […]

Good storytelling affects us emotionally. At Backflip we experience this everyday as we work to tease the emotion out of an interview or shot. The best part is that more and more studies are being done that support this and tell us a little bit about why it works. It boils down to the fact […]

UPDATE 1: Check out the behind-the-scenes below! This year we joined forces with Firmament Films to tell a story of mistaken identity for the Madison 48hr Film Project. Last night at the award ceremony we received many awards including: Best Director Best Cinematographer Best Ensemble Cast Best Graphics Audience Award Best Film

The title might be a little misleading. We LOVE raw footage but we only LIKE 4k. It could be because we’ve never worked with 4k or that I’m still amazed at the quality, with the right cameras, of 1080p (effectively 1k). We do love raw however. Raw is often described as the digital negative. This […]

Last October there was a great article in “InBusiness” magazine titled “The Online Video Phenomenon.” We always regale the benefits of online video to our clients and it’s always nice to see statistics. Here’s the gist: Citing various data sources, Digital Accomplice, a developer of brand content, reports that online video brings a much higher […]

Our previous website served a purpose, may it rest in peace, but we are very happy to move on. Being a web developer I foolishly thought I would have time to develop our website WHILE running a business. It was difficult, and the thing that always suffered was the website. From the time we rolled […]