010 – Starbucks Holiday Marketing Strategy: Is It Working?

Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different holiday cup marketing campaigns.